GoldenPalace is at it AGAIN
The gambling site wins another auction to rename Boston's FLEETCENTER the GoldenPalace.comCenter -- for ONE DAY.
In case u don't read all the way through the article, the reason the Celtics' and Bruins' arena's name is up for grabs is that Bank of America bought Fleet Bank, and gave up the naming rights to the arena.
So the place technically has no name, and it's raising charity money by renting the name to bidders. At the Beanpot College Hockey Tournament earlier this week, it was called the SteveCenter, or something like that.
Basically Golden Palace is just getting creative with its advertising budget.... pretty good idea, actually.