lmao, this whole concept is so stupid. Think about it, they're paying $15,000 to have your logo imprinted on some else's body...specifically, on someone else's enormous melons.
The logic in that seems a little off...but then again, I guess we are talking about it and are thus publicizing them. Heck, I even went to their site to find that video, and I had never heard of them before. Maybe they are innovators.