I would have voted for Paulie if he was on the list but since he wasn't, I went with Jeter. I just loved how much O'Neil cared about his performance. Some of the guys on that list are/were more talented than him, but nobody cared as much as he did, and he wasn't afraid to show it. They could make a highlight reel of all the water coolers this guy destroyed over the course of his career. Not too long ago, either on his "yankeeography" or during one of his broadcasts, they were saying about how one time his wife called and said he needed to talk to their son because he had a bad game at little league and was kicking and throwing stuff around in his room. O'Neil said something to the effect, "What do you want me to say? Where do you think he got that from?" I don't care if his kid's 10 years old; I'd like to get him signed to a contract right now.
Another favorite of mine was Jim Leyritz. He wasn't even good enough to be an every day player but, did he ever have a flair for the dramatic. And the guy looked like someone that just ate a can of rusty nails for a pre-game snack.
Also, loved Clemens. I remember reading at article a few years ago titled "The Marlboro Man". It was basically saying that Clemens was a throw back, not just as a ball player, but as a man in general. In a society that has done i's damnedest to feminize/soften/pu**yfy men, he still embodied the old school masculine mentalities of toughness, win at all costs, don't appear soft, etc. A real life John Wayne.