I was gonna post on this the other day.
Big fan! I don't mind this stuff being on standard ESPN -- it is more than sports related. Trust me, if "Who's Now" competitions get on ESPN, this stuff should more than certainly be there!
Cleveland Indians was a really good one. Looking forward to the Shaq one -- I'm a big fan of the big man and I know he does a bunch of this stuff.
On a side note, Nick Swisher has his "Swishes Wishes" organization and he does this stuff all the time, without the TV focus on him. Right now I know he has a family visiting in Chicago on his dime -- their kid lost his leg at age one and he's been given one heck of a time at the Sox game and all around the city