Mets and Anheuser-Busch sign new multi-year marketing agreement for final year at Shea and for Citi Field
Budweiser and Bud Light become first "Signature Partners" at Mets' new home
Budweiser, the Great American Lager, and Bud Light, the world’s best-selling American-style light lager, will continue as the exclusive alcohol beverage partner for in-venue signage for the Mets’ final season at Shea Stadium in 2008 as well as when the team opens Citi Field, its new world-class home, in 2009. In addition, the new agreement includes extensive media and enhancement presence during Mets television broadcasts on SportsNet New York (SNY) and Mets’ radio broadcasts in Spanish.
Mets fans attending games at Citi Field will notice significant stadium signage including identification on the front and back of the main scoreboard, outfield wall, and first and third base rotationals, in addition to signage throughout the concourse. Budweiser and Bud Light also will be incorporated into other Mets marketing and media assets including Mets publications and in game programming features.
“We’re excited to be a part of the final season at Shea Stadium and to have secured a presence in Citi Field for years to come,” said Tony Ponturo, Vice President, Global Media and Sports Marketing, Anheuser-Busch, Inc. “Mets fans are a special breed. As a marketer you hope some of that great loyalty rubs off through the association with Budweiser and Bud Light.”
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