I played last year. It was fun until they decided to charge for the real time stats and market info. It was too time consuming to make trades after that, and I was not about to pony it up since I was just in it to try.
To be highly competitive, you have to be around your computer a lot to be able to 'day-trade' to maximize your team's value.
I ended up winning a couple of T-shirts (top 100 for the week I think).
It is really nothing like regular FBB, but it can be fun.
Be excellent to each other.