Um, I didn't know Jay-z played in the NBA. And I don't think the white guy or his wife from the MLB commercial, played in the majors either. All I'm saying is that one sport clearly targets the African-American community with its advertisements, the other one not so much. It's the truth. Is that to blame for the declining number of black athletes in the MLB? I have no freaking clue. That kind of business and advertising research is way, way over my head.josebach wrote:ivesaidway2much wrote:I was just trying to show how some sports are clearly marketted to African-Americans. But you want examples directly linked to the sports league, so let me try again.josebach wrote:Are you saying because the NBA approved the commercial that it's the NBA marketing to black people? I would give that credit to the people actually paying for the commercial.
We're talking about MLB marketing plans, not shoe companies. Have you ever heard of MLB not approving a 3rd party marketing plan designed to target African Americans? I haven't. Isn't it players agents that are responsible for endorsement deals and not MLB?
Since I don't have a photographic memory when it comes to sports commercial, I used Youtube. I searched for "NBA commercial" and "MLB commercial." The first relevant result of each search interestingly enough were commercials that aired in October of 2006. The NBA ad, which was advertising for NBA opening day, featured Jay-z (African-American hip hop artist) rapping in a limo or something while clips of Kobe Bryant (black NBA athlete) highlights played in the background. Clearly the ad was targetted at African-Americans.
The MLB ad, which was for the playoffs, featured a white guy and his wife and some malfunctioning power tools. Although to the MLB's credit I believe (resolution is not that great) there was at least one black guy in the short clip they showed of the World series at the end of the commercial.
One sports league clearly marketing to African-Americans, the other one not so much.
What I see is the NBA making commercials using their biggest stars most of whom happen to be black and MLB making commercials using their biggest stars most of whom happen to not be black. Looking much deeper into it than that and blaming MLB for the declining percentage of African Americans in the league simply isn't fair. In 1995, MLB was comprised of 19% African American players... are you saying that MLB's lack of marketing to African Americans is the reason for the decline these last 12 years?
To me it seems like common sense that it's a cultural issue, but if you want to blame MLB, go right ahead.