pokeyjoe wrote:I understand where MTV and Comedy Central are coming, but its not like its stopping that many people from watching their channels. I don't know the numbers for sure, but those are definitely two of the higher watched cable networks.
It really isn't stopping viewers from watching Viacom branded networks. In fact, Youtube is an asset for the likes of Viacom, NBC, and Fox.
I have this theory on how/why Youtube is what it is. From the get-go, Chad and Steve up at Youtube had the idea mainly to expand the community over all agendas. How do you do that? You allow ANYTHING to be uploaded (as long as it's not porn). When Revver started out, it wanted to establish a network free of copyright infringement, adult, and hate content...mainly because they thought in the end, Youtube would go the way of Napster, whereas Revver goes the way of iTunes. That could've happened because the likes of Viacom threatened to sue Youtube for copyright infringing content. However, they realized that Youtube had sizeable fan communities and with the beauty of the Internet, they could reach marketing efficiencies. In this day and age, community marketing is essential, especially in the Web 2.0 space. Thus, the idea of a community coming together over content was and is an asset for Viacom, more so than a liability on the other side of the ledger.
The messy part here, of course, is how Youtube compensates a big media company like Viacom. Once you take away the top and the middle ground of content from Youtube, they lose 80-85% of their top content. User-generated content can't carry a company in the long run and top-tier content like Viacom can be taken for granted in the long run. Finding that middle ground of emerging content like a UFC is what's key to Youtube's existence or any viral video sharing service for that matter.