Coppermine wrote:Look at it this way AD: Revver's whole business model is based on videos that have potential to be "viral." but how can a video be viral if people don't see it? It's true about more YouTube videos going "corporate" and that original content is being suppressed. Here's Revver's chance with a "random video" link.
Take a hand picked collection of original videos that have a potential to go viral. This is Revver's concept anyway right, and what I assume you and others may do 8 hours a day (luckbags). A collection of original videos with the propensity to go viral. With a "random video" button, one of those hand picked videos would play and the viewer would be subjected to material that isn't dependent on "most watched," "most commented" or even "editor picks" (even though that's technically what it is).
So let's say just one out of 100 of these hand-picked "random" videos go viral because someone got i randomly... boom, you've got yourself a mini profit center for both you and the contributor, plus exposure that may otherwise not have existed. Now let this random video button be available for sharing on blogs and websites.
Joe Schmo doesn't put a specific video on his website, but just the "random video" feed, sort of like RSS only random, and more and more viewers see content that they would otherwise not be exposed to.
Do I have a job at Revver yet?
You're just preaching to the choir about what our mission is, to find the videos that have potential to make it big. I'll take it one step further and say, it's our mission to build a working relationship with the best creators and have them try Revver out first before Youtube, Google, Myspace, Metacafe, etc.
The philosophy is a little different here at Revver. What Youtube, Myspace, and Facebook do well is create a word-of-mouth buzz about their sites among their core audiences, attract that core, and this is the key: KEEP them on the site. The focus here is a lot more distributed.
Take for instance, http://www.willitblend.com
Of course, these videos are famous for blending things you shouldn't blend (but blend anyway) just to show the industrial strength of Blendtec's blenders. A great brand awareness campaign, but I digress. You notice that the videos are under the Revver platform. So, basically, any creator is able to create their own bits of Revver on their sites. The key is to make Revver a powered-by solution in order to drive traffic for creators' sites instead of Revver's. We happen to have 30,000 syndicate pages around the web, including Digg and Technorati. There's no denying that these videos are accessible, but again, I'd argue that to drive their traffic, we need to drive our traffic. That's just as crucial as driving up the quality and quantity of creators and unlike Youtube, the onus is on us to bring advertisers in to pair them up with the videos we serve. It's hard to keep three trains running parallel to one another. So, even with our anti-portal approach, we have to make our site a portal for these sites anyway.
The random video idea is great. All we need is a widget from Tech, but they're swamped at the moment and of course, the key also is to have a collection of the best of the best and randomize that collection.
As for a job at Revver, well, we're currently not hiring because, well, let's just say, we hired one too many.