New York — What's in a town's name? A marketing opportunity for U.S. satellite television provider EchoStar Communications Corp., which announced yesterday that tiny Clark, Tex., has renamed itself DISH, Tex., after EchoStar's DISH Network.
But in pursuing its marketing coup, Denver-based EchoStar has become embroiled in a local political squabble that has only become more bitter with the name change.
Bill Merritt, mayor of newly christened DISH (population 125), insisted yesterday that he was just looking to create some buzz for his north Texas town by accepting EchoStar's offer of free satellite television service for all residents of the town that agreed to rename itself.
I remember a few years ago a town in Oregon changed it's name to Half.com. What's going on here??