Coppermine wrote:Why is Sprite the only soda marketed towards black people? I never saw a black guy in an A&W commercial...
Coke markets towards other demographics as well. A lot of it depends on where you live. Go to somewhere like Washington, DC or Baltimore and check out the Coke and Pepsi commercials and bilboards. And even some of their national campaigns have featured songs by artists like Blackalicious, Lyrics Born, the Roots. Sprite was, however, the first, and most successful to adopt the hip-hop image and market its soda that way. Kurtis Blow was in a sprite commercial in 1986 before most people could even name three hip-hop acts. Also, lets not forget that Sprite is owned by Coke.
And I don't think I've ever seen an A&W commercial...not in a long time anyway.