wrote:White Sox Lack TV Allure of Red Sox
By DAVID BAUDER, AP Television Writer
Tue Oct 25, 2:13 PM ET
NEW YORK - The Fox network might be missing the Boston Red Sox this October as much as New England baseball fans.
The Chicago White Sox's championship drought is longer than the one ended by Boston last year, but its quest has far less appeal to the casual TV viewer. The opening game of the White Sox-Astros World Series didn't even crack Nielsen Media Research's top 10 last week, and Game 2 was eclipsed by ABC's Sunday lineup.
The two games were seen by 15 million and 17.2 million respectively, compared to 23.2 million and 25.5 million for the opening games of the Boston-St. Louis series last year, Nielsen said.
Fox also prospered last year with the Red Sox-Yankees American League Championship Series, making the difference between the two years even more stunning. Fox's prime-time average viewership for the same week last year was 22 million — double its closest rival — while this year Fox barely made second place with 10.6 million viewers.
It not only makes for glum advertisers but far less exposure to commercials touting Fox's programming.
CBS continued its unbeaten streak for the season, winning the week with an average of 13.1 million viewers (8.6 rating, 14 share), and also winning among viewers aged 18 to 49. Fox had 10.6 million (6.9, 11), ABC 10.5 million (6.8, 11), NBC 9.3 million (6.3, 10), the WB 3.7 million (2.4, 4), UPN 3.5 million (2.3, 4) and Pax TV 530,000 (0.4, 1)
NBC's "Nightly News" handily won the evening news ratings race, averaging 9.4 million viewers (6.6, 14). ABC's "World News Tonight" had 8.3 million viewers (6.0, 12) and the "CBS Evening News" 7.3 million (5.2, 11).
A ratings point represents 1,102,000 households, or 1 percent of the nation's estimated 110.2 million TV homes. The share is the percentage of in-use televisions tuned to a given show.
For the week of Oct. 17-23, the top 10 shows, their networks and viewerships: "CSI: Crime Scene Investigation," CBS, 28.5 million; "Desperate Housewives," ABC, 25.2 million; "Lost," ABC, 21.4 million; "Without a Trace," CBS, 19.8 million; "Grey's Anatomy," ABC, 18 million; "CSI: Miami," CBS, 17.9 million; "Survivor: Guatemala," CBS, 17.8 million; "NCIS," CBS, 17.7 million; World Series Game 2: Houston vs. Chicago, Fox, 17.2 million; "Commander in Chief," ABC, 16.3 million.