SuptownSpartans34 wrote:I found a topic to use, Alcohol should be banned at sporting venues. It is more current than your topic Lo, so I decided to do it on the alcohol thing.
Does anyone know the first place and the date that beer sales started at a sporting venue? I've been looking for a while and can't find it.
Looks like 1880.
With the commercialization of sports, owners’ profits increased with alcohol sales. Beer drinking has been an integral part of sports since the late 1870’s. Chris van der Alie noticed that his saloon did well when St. Louis Brown Stockings were in town. As a result, he decided to sell beer at the games. On February 12, 1880, Alie signed a contract with the Browns allowing him to sell alcohol on their property (Johnson, 1988). During a game on July 6, 1881, the first alcohol related brawl broke out in the crowd, injuring twenty spectators and killing two (Johnson, 1998). The signed contract with the Browns’ was a financial bonus for the owner, however permitting alcohol to be sold, might have indirectly contributed to the injuries and deaths. Alcohol sales contribute financial support to teams. “Without beer companies as sponsors, the teams would have trouble making ends meet.” Bob Whitsitt, president of Seattle Supersonics, (Berger, 1990). The more alcohol consumed, the more revenue for the owners. During the 1987-1988 season the Cincinnati Reds sold 12,610 half-barrels and 35,365 cases of beer. The amount of beer consumed averages out to a pint for every man, woman, and child who attended the 81 games the team played at home (Johnson, 1988). The team’s owner benefited with a financial profit of over 1 million dollars.