Yeah making money in college towns is easy for bars: offer a small prize associated with eating or drinking a lot, and SHAZAAM people flock to it.
I won an NFL bomber vest, and 12 NFL team plastic pint glasses one night
I just missed out on 2 sets of Bills tickets and a free MLB Extra Innings/Sunday Ticket package since by the end of the night when the draw was held, only a dozen or so people were still floating around the bar
"Jack, will you call me, if you're able?"
"I've got your phone number written, in the back of my Bible."