New York, NY (Sports Network) - Major League Baseball has succumbed to pressure and has decided to remove the Spider-Man 2 logo from the infield bases that were to have been used during a special promotion of the upcoming movie.
The announcement comes just one day after Major League Baseball disclosed that it was teaming up with Columbia Pictures and Marvel Studios to help promote Spider-Man 2, which will be released June 30.
On Wednesday it was announced that 15 major league stadiums will feature in- park and on-field Spider-Man signage and each club will feature special Spider-Man promotional events during the weekend of June 11-13.
However, there was a backlash from the public and national media about the bases. The New York Yankees refused to allow the logos on bases during the game. The team said they would allow the ads on the bases only during batting practice and just for one game.
Major League Baseball then announced its decision to scrap the artwork on the bases on Thursday.
"As stated when this partnership was announced, we think this is a terrific promotion for Major League Baseball and Columbia Pictures and a great opportunity to reach out to children and families," said Bob DuPuy, President and Chief Operating Officer of Major League Baseball. "The bases were an extremely small part of this program; however, we understand that a segment of our fans was uncomfortable with this particular component and we do not want to detract from the fan's experience in any way. We are pleased to be moving ahead with all other elements of this groundbreaking marketing partnership and will continue to pursue new and innovative ways to market the game and engage baseball fans around the globe."
Major League Baseball received some flack from game purists during the season- opening series in Japan for players having corporate names on helmets.
During Spider-Man 2 Weekend, ballparks will still feature in-park signage and each club will feature special Spider-Man 2 promotional giveaways. Highlights from the upcoming movie will also be displayed on video boards in stadiums.
"We don't want to do anything that takes away from a fan's enjoyment of the game," said Geoffrey Ammer, President of Worldwide Marketing for the Columbia TriStar Marketing Group. "While we initially asked for the bases to be included in the MLB promotional package, they are only one element of a much larger family event with Major League Baseball. Spider-Man 2 weekend will be a very exciting, fun and unique promotion and we want to make it a great weekend for baseball fans everywhere."