I read an article (couldn't find it now) before the 2010 season started predicting that neither Davis nor Smoak would be the Rangers long-term 1B solution, that Moreland was the guy. His approach to every at bat, against both lefties and righties, and against elite pitchers down to scrubs is very advanced for a guy his age. If he grows into the power you think he would have looking at him without having to change his stroke, I see him as a .300-30HR guy eventually. Very exciting for Rangers fans.
For fantasy you have to platoon him this season and I'm not sure he has an extremely high ceiling for 2011 (he has no speed and I don't think we'll see a ton of power this year), but I also don't see him having a very low floor. He makes adjustments between at-bats during games, so I don't expect a long cold streak or to see him have the "sophomore slump" that many guys get once the league has more film on him and pays more attention to his weaknesses.
In a 10-team mixed league I think you can do better. In AL-only or in 14+ team leagues I think he's a very solid player. In 12-team mixed I think it depends on your league and lineup, but I think he's a solid #4 OF/Util guy.