As a long time die hard Yankees fan, I'm very saddened today. As KCollins said, I'm not surprised. It was clear things were not going well for George the last few years. But to think that he is now gone, along with the voice of Yankee Stadium just a few days ago leaves a big void in the Yankee family.
Truth is, I really had a love/hate thing for Steinbrenner. I loved his passion, his willingness to spend money, his desire to win. I hated his impulsiveness, his bluster and his impatience. Of course in some ways those are opposite sides of the same coin.
I much prefer the way that the Yankees are run now. I think his two suspensions gave the team a "break" from the Boss and actually had a lot to do with later Yankee successes.
But George was the foundation of the modern Yankees.
Grounded Polo wrote:
So, let's change the name of new Yankee Stadium to Steinbrenner Stadium.
I don't see that happening, ironically because of Steinbrenner's own legacy. George set out the path that said reinvest back into the team. That philosophy is why the Yankees didn't sell naming rights to the new stadium.
why does Citibank or Target or whoever pay millions of dollars to name a stadium? Because it is a way to advertise their brand. Leaving the name Yankee Stadium is advertising the Yankee Brand. So instead of making millions to sell naming rights that money is reinvested in the Yankee brand.
You didn't really think they kept the name Yankee Stadium because of tradition, did you?
The Yankees huge financial advantages today are a combination of two factors. First, the deep pockets of the New York market. But secondly and just as important are because of George's philosophy of leveraging that market by consistently reinvesting in the Yankees.