This will be a touchy subject. I wonder, if at all, this affects the sales of upcoming releases.
I was always the guy spending hours putting the names in manually, and last year I just downloaded the whole thing in like 2 minutes. The game is so much more enjoyable with all the correct names.
Personally, I would still but NCAA Football 10 if I had to manually put them in again, though I would only enter them for Notre Dame.
What would really suck is if that for each player, their height/weight/race/attributes/anything else was way off from the players there are 'representing'. Could you imagine Clausen being a scrambler, or Pryor being a slow dropback passer?