In its advertising, Sears vows to match competitors' prices, but one Long Island lawyer has been walking a long road of disillusionment after the retailer refused to live up to its promises. Back in 2007, when Warren Dank showed employees at a Hicksville Sears ad clippings from competitors selling a 46-inch flat-screen for as low as $2,400—$1,200 less than what Sears was charging for the exact same product—a manager refused to budge on the price. And so Dank found his life's calling: He drove around to three different Sears outlets in the metropolitan area and was denied the promised discount every time.
Finally, a Sears in Queens condescended to sell him the flat screen for $2,800, which matched J&R Music World but not the lowest priced competitor. So Dank took it to court, and two long years later, he's still fighting. The Daily News says he's seeking $100 million in damages (the Post reports $300 million) but whatever the amount, it will be a victory for all downtrodden consumers when he brings Sears to its knees.
A lot of people are calling Dank a hero (okay, just us), and he might not disagree, telling the Post: "I'm doing this single-handedly. No one else pushed it this far to go on a crusade." UPDATE: Mr. Dank just emailed us with the following clarification: "Please set the record straight on your blog that the $100 and/or $300 million is to pay a class action settlement to all of the customers who were deceived and not to me."
Btw, losing this lawsuit could not be possibly be good for the struggling Sears Holdings Corp.
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Well, I don't know if I'd call him a "hero" but if it's a scale with "hero" being 10 and "opportunist" being a 0, I'd rate him about a 7-8. Why shouldn't a company be held up to its advertising? If they don't want to match prices, then don't advertise it.
0-3 to 4-3. Worst choke in the history of baseball. Enough said.
He's seeking $100 million in damages because a retailer would give him a deal on a TV? What did he have pain and suffering from not being able to watch the last two Superbowls in HD?
Um yeah the answer to the thread title is opportunist.
Matthias wrote:Well, I don't know if I'd call him a "hero" but if it's a scale with "hero" being 10 and "opportunist" being a 0, I'd rate him about a 7-8. Why shouldn't a company be held up to its advertising? If they don't want to match prices, then don't advertise it.
First of all the title "hero" is thrown around way too much....this douche is not a hero. Should Sears have to honor what they promise in their advertising? Absolutely. To the tune of 100 million dollars? Hell no. This guy is an opportunist plain and simple.
Calling him a "hero" is an insult to all the true hero's out there.
UPDATE: Mr. Dank just emailed us with the following clarification: "Please set the record straight on your blog that the $100 and/or $300 million is to pay a class action settlement to all of the customers who were deceived and not to me."
0-3 to 4-3. Worst choke in the history of baseball. Enough said.
Matthias wrote:Well, I don't know if I'd call him a "hero" but if it's a scale with "hero" being 10 and "opportunist" being a 0, I'd rate him about a 7-8. Why shouldn't a company be held up to its advertising? If they don't want to match prices, then don't advertise it.
First of all the title "hero" is thrown around way too much....this douche is not a hero. Should Sears have to honor what they promise in their advertising? Absolutely. To the tune of 100 million dollars? Hell no. This guy is an opportunist plain and simple.
Calling him a "hero" is an insult to all the true hero's out there.
Read this part.
UPDATE: Mr. Dank just emailed us with the following clarification: "Please set the record straight on your blog that the $100 and/or $300 million is to pay a class action settlement to all of the customers who were deceived and not to me."
He's not getting the money himself. It's going to everyone who didn't get the $1200 discount.
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Matthias wrote:Well, I don't know if I'd call him a "hero" but if it's a scale with "hero" being 10 and "opportunist" being a 0, I'd rate him about a 7-8. Why shouldn't a company be held up to its advertising? If they don't want to match prices, then don't advertise it.
First of all the title "hero" is thrown around way too much....this douche is not a hero. Should Sears have to honor what they promise in their advertising? Absolutely. To the tune of 100 million dollars? Hell no. This guy is an opportunist plain and simple.
Calling him a "hero" is an insult to all the true hero's out there.
Read this part.
UPDATE: Mr. Dank just emailed us with the following clarification: "Please set the record straight on your blog that the $100 and/or $300 million is to pay a class action settlement to all of the customers who were deceived and not to me."
He's not getting the money himself. It's going to everyone who didn't get the $1200 discount.
Exactly.
As I said, I think "hero" is a bit strong, but he's more right than wrong on this in my book.
0-3 to 4-3. Worst choke in the history of baseball. Enough said.
I say opportunist. I'm curious about the advertising. Was it to simply "match competitor's prices" or to match the lowest competitor's prices? Because they may have done nothing wrong except use a little deception to get people into the store, which is also the American way.
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by thedude » Thu Apr 30, 2009 5:15 pm 
