Marketing Plan

[Spiegepj]

For a college marketing course, I have to do this huge marketing plan project.

The description says "Marketing plans should be based on the introduction of an innovation created by the student. A sample or prototype of the product or service should accompany the submittal"

I am stuck with what product market. I have to choose a new product, and create an entire marketing plan.

An example another group is marketing is Gatorade with protein.

Any ideas? Thanks

[DbacksRback]

I am a marketing major but havnt got into any really hard marketing stuff. Mabey like a Shoe for runners, or a good one you could market( actuall is a bat that reebok let my college team test out/have for free)was a aluminum bat with holes in the shaft between the barrel and the handel it was supposed to reduce air resistance by 44% percent or something like that.....The bat sucked though. Reebok should not be making baseball bats You could market that as a new, up-in-coming bat style for college baseball or something. Hope that helps

[The Artful Dodger]

Somehow I'm not connecting protein with Gatorade. That's like putting ground coffee in orange juice to me; protein powder is best left to shakes and smoothies.

In all seriousness, I think the Gatorade with protein idea is a great example as to what you should do, that is, if you're not all that ambitious to create something. Any slight improvement on something that works well now which can in turn make it better and create value is the way to go. If someone created it before you, no problem. Just pick/create something that sounds relatively new to most people.

More importantly, do you know you can build it and if not, do you know anyone that can? I once took an entrepreneurship course, where I wound up creating a neural network-based software bot, which was more computer science than business; needless to say, it took me all semester to build the darn prototype. It wasn't just me as I actually hired some help and got it done that way. In the end, I was just glad my GPA didn't go up in flames.

[knapplc]

You need to invent something, right? I don't know why this hasn't been mentioned before, but the greatest crisis facing the world today is that little pool of water that forms on the top of the mustard between uses. You make your sandwich all perfect, then go to apply the dijon coup de'grace, only to have your lunch ruined by a sudden gush of liquid.

You invent a REAL solution to that problem (not these half-baked ideas we have on products today), and your marketing plan will basically write itself.

[Dan Lambskin]

You need to invent something, right? I don't know why this hasn't been mentioned before, but the greatest crisis facing the world today is that little pool of water that forms on the top of the mustard between uses. You make your sandwich all perfect, then go to apply the dijon coup de'grace, only to have your lunch ruined by a sudden gush of liquid.

You invent a REAL solution to that problem (not these half-baked ideas we have on products today), and your marketing plan will basically write itself.

why would you want to ruin a perfectly good sandwich with dijon? i guess if it's a roast beef sandwich it would be ok

[KCollins1304]

You need to invent something, right? I don't know why this hasn't been mentioned before, but the greatest crisis facing the world today is that little pool of water that forms on the top of the mustard between uses. You make your sandwich all perfect, then go to apply the dijon coup de'grace, only to have your lunch ruined by a sudden gush of liquid.

You invent a REAL solution to that problem (not these half-baked ideas we have on products today), and your marketing plan will basically write itself.

Try shaking the bottle before applying.

[knapplc]

Why should I have to go to all the trouble of shaking? That seems like a lot of extra work, KC.

[Art Vandelay]

You need to invent something, right? I don't know why this hasn't been mentioned before, but the greatest crisis facing the world today is that little pool of water that forms on the top of the mustard between uses. You make your sandwich all perfect, then go to apply the dijon coup de'grace, only to have your lunch ruined by a sudden gush of liquid.

You invent a REAL solution to that problem (not these half-baked ideas we have on products today), and your marketing plan will basically write itself.

Try shaking the bottle before applying.

ha...that's what I was thinking. Inventing a solution that that "problem" reminds me of NASA's 'no gravity' pen, or whatever it was called.

[Snakes Gould]

You need to invent something, right? I don't know why this hasn't been mentioned before, but the greatest crisis facing the world today is that little pool of water that forms on the top of the mustard between uses. You make your sandwich all perfect, then go to apply the dijon coup de'grace, only to have your lunch ruined by a sudden gush of liquid.

You invent a REAL solution to that problem (not these half-baked ideas we have on products today), and your marketing plan will basically write itself.

Try shaking the bottle before applying.

lol maybe knapp wants the bottle to shake itself every 3 mins or so in the fridge. but hes right though. a simple solution to a dumb problem like that can definitely be a successful product.