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Liberty Mutual Field

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Re: Liberty Mutual Field

Postby Big Pimpin » Wed Apr 23, 2008 4:25 pm

Field wrote:
Big Pimpin wrote:The article said that Safeco was going to retain its brand and continue selling policies through its agents, so I would doubt it.


I wonder if Safeco can continue to afford shelling out the money necessary for the naming rights, usually those contracts are written in years and not decades. So it could possibly be running out soon.


$2M(ish) a year until 2019.
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Re: Liberty Mutual Field

Postby Tavish » Wed Apr 23, 2008 4:30 pm

Field wrote:
Tavish wrote:Bad business decision by Liberty Mutual. If I was going to buy out a business so I could get the naming rights to a stadium there has to be a cheaper alternative. Maybe go after Petco. Or even better go after McAfee so that you get a baseball and football stadium. Some of these CEOs just don't think things through.


I think you are missing a ;-7 at the end of your post. Unless you are being serious....

I didn't read the entire article, but I'm pretty sure that Liberty Mutual was interested in the company and not the naming rights to the stadium....

Ack! That is even worse. Liberty Mutual is already an insurance company, why in the world would they buy another one? If they wanted to buy a company (and still get the bonus of stadium naming rights) they could have bought Anaheiser-Busch or Miller Brewing Company. Think about it. Less money spent on corporate holiday parties. Plus selling both insurance and beer means you would make money on both ends from all the drunk drivers. Even better, you would be making money on drunk drivers as they are leaving a stadium named after your company! Pure synergy.
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Re: Liberty Mutual Field

Postby BronXBombers51 » Wed Apr 23, 2008 4:33 pm

:-b
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