chadlincoln wrote:Why do they have to start in January? Why not start in the fall at least?
my guess is that there is far less competition, so they can continue to show thier subpar show and get sweet ratings
It gives them more time to build up the anticipation of the show too. Summer is traditionally a trough for ratings and with the World Series & football back in earnest in the Fall attracting a healthy audience, it makes sense to air promos here and there.