Yeah I rely heavily on subtext. Kinda makes the text seem as if it's not just floating out there. Some other techniques:
- Duplicate the text, click the little F at the bottom of the layers palette, and click stroke. Change the size to 1 px and the color to whatever you want. Now change the fill to 0%. This should leave you with just an outline. Play around with this, move it around to where you think looks good. I think it works best to put this layer behind the main text but you can leave it on top. Example:
- Duplicate the text, change the color (optional). I like to make the two colors the teams colors. Put this layer under the main text layer and lower the opacity and/or fill until it looks good. Move it around until you've got it where you want it. Example:
You can also use lines like so ^ to make the text seem like it's not floating. Just play around with it. Text will always be hard but you get better with time and experience.