I feel the pain too. I was so confident in him I turned down some good trade offers, believing that he was the 06 Ryan Howard of 07. You just got used to May/June homers, and maybe I got a little complacent in my team thinking I had a 50-60 HR guy, when I only had a 35-45 HR guy.
Still, despite the HRs, runs, and RBIs being down his rate stats aren't bad for July: 0.282 AVG, 0.371 OBP, 0.513 SLG, 0.884 OPS. His K rate is even down a little from earlier months. If that's a "down" month, I'll take it. We know his pedigree ... I think we can pretty confident he's a legit masher. I'm not ready to write him down as a late-season fader just yet (though last year his Aug and Sept was pretty miserable)