Major League Baseball’s postseason marketing campaign will include a Web site that allows fans to create their own compilations of past playoff highlights. MLB will launch the “There’s Only One October” campaign, featuring comedian Dane Cook, during the broadcast of Tuesday’s All-Star game on Fox.
The Web site, actober.com, will give fans access to an expansive archive of MLB footage, including more than 60 clips of historical postseason plays such as Willie Mays’ catch in the 1954 World Series and Kirk Gibson’s 1988 home run.
Actors Kate Mara, William Petersen and Ellen Pompeo have agreed to provide their own compilations of highlights on the site, with other celebrities expected to be added.
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