I think he's definitely for real. He was a high draft pick and he's been getting more and more experience the last couple of years. When you watch him play, you can tell he's a ballplayer. He seems like a pretty savvy hitter for a guy his age and looks to be developing extra base power.
He's shown signs of streakiness in the past and he's still quite young, so I think he will be up and down. However, he definitely has the potential to be a 20 HR, .300 average guy--maybe not this year, but soon. This year, I would say 12-15 HRs, .275-.285, 65-70 runs, 65-70 RBI.