Baseball and race- a discussion - Fantasy Baseball Cafe 2014 Fantasy Baseball Cafe
100% Deposit Bonus for Cafe Members!

Return to Baseball Leftovers

Baseball and race- a discussion

Moderator: Baseball Moderators

Postby ivesaidway2much » Fri Apr 13, 2007 4:11 pm

josebach wrote:
ivesaidway2much wrote:
josebach wrote:Are you saying because the NBA approved the commercial that it's the NBA marketing to black people? I would give that credit to the people actually paying for the commercial. :-?

We're talking about MLB marketing plans, not shoe companies. Have you ever heard of MLB not approving a 3rd party marketing plan designed to target African Americans? I haven't. Isn't it players agents that are responsible for endorsement deals and not MLB?
I was just trying to show how some sports are clearly marketted to African-Americans. But you want examples directly linked to the sports league, so let me try again.

Since I don't have a photographic memory when it comes to sports commercial, I used Youtube. I searched for "NBA commercial" and "MLB commercial." The first relevant result of each search interestingly enough were commercials that aired in October of 2006. The NBA ad, which was advertising for NBA opening day, featured Jay-z (African-American hip hop artist) rapping in a limo or something while clips of Kobe Bryant (black NBA athlete) highlights played in the background. Clearly the ad was targetted at African-Americans.

The MLB ad, which was for the playoffs, featured a white guy and his wife and some malfunctioning power tools. Although to the MLB's credit I believe (resolution is not that great) there was at least one black guy in the short clip they showed of the World series at the end of the commercial.

One sports league clearly marketing to African-Americans, the other one not so much.

What I see is the NBA making commercials using their biggest stars most of whom happen to be black and MLB making commercials using their biggest stars most of whom happen to not be black. Looking much deeper into it than that and blaming MLB for the declining percentage of African Americans in the league simply isn't fair. In 1995, MLB was comprised of 19% African American players... are you saying that MLB's lack of marketing to African Americans is the reason for the decline these last 12 years?

To me it seems like common sense that it's a cultural issue, but if you want to blame MLB, go right ahead.
Um, I didn't know Jay-z played in the NBA. :-) And I don't think the white guy or his wife from the MLB commercial, played in the majors either. All I'm saying is that one sport clearly targets the African-American community with its advertisements, the other one not so much. It's the truth. Is that to blame for the declining number of black athletes in the MLB? I have no freaking clue. That kind of business and advertising research is way, way over my head.
ivesaidway2much
Softball Supervisor
Softball Supervisor


Posts: 47
Joined: 24 Apr 2005
Home Cafe: Football

Postby josebach » Fri Apr 13, 2007 4:28 pm

ivesaidway2much wrote:Um, I didn't know Jay-z played in the NBA. :-) And I don't think the white guy or his wife from the MLB commercial, played in the majors either. All I'm saying is that one sport clearly targets the African-American community with its advertisements, the other one not so much. It's the truth. Is that to blame for the declining number of black athletes in the MLB? I have no freaking clue. That kind of business and advertising research is way, way over my head.


Well, I'm certianly not an expert on advertising or sociology either. Maybe MLB should do more. I don't know. I do know that MLB sponsors numerous programs designed to target young African Americans like:
Reviving Baseball in Inner Cities (RBI);
The Baseball Tormorrow Fund;
Breaking Barriers: In Sports, In Life;
Youth Academy in Compton, Calif.

http://www.blackathlete.net/artman/publ ... 3125.shtml


It just seems to me that the problem is a WHOLE lot deeper than the wrong type of advertising, you know?
josebach
Major League Manager
Major League Manager

User avatar

Posts: 2036
Joined: 27 Aug 2003
Home Cafe: Football
Location: Tallahassee

Postby AcidRock23 » Fri Apr 13, 2007 4:59 pm

I would think that the problem of baseball in neighborhoods of any race would be more because of real estate prices and expense of baseball fields being considerably higher than basketball courts.
AcidRock23
General Manager
General Manager

User avatar
CafeholicCafe WriterEagle Eye
Posts: 4170
Joined: 8 Mar 2004
Home Cafe: Baseball
Location: Champaign, IL

Postby reiser » Fri Apr 13, 2007 10:08 pm

josebach wrote: It just seems to me that the problem is a WHOLE lot deeper than the wrong type of advertising, you know?


you are right...and losing the african-american player, and by and large audience, is just a symptom.

baseball has done a crappy job of protecting and promoting its brand, period.

whether it's been the strikes, the steroids, lack of attention to the history of the game, the freakin extra innings decision....all of these things have alienated fans.
reiser
Minor League Mentor
Minor League Mentor

User avatar

Posts: 641
Joined: 17 Feb 2004
Home Cafe: Baseball

Postby silverZ » Sat Apr 14, 2007 12:35 am

I go to one of the most multi-cultural high schools around. 90% of the black kids in my highschool don't care about baseball. The ones that do care about football/basketball/soccer more.

I only know a couple of black kids my age (18-19) that are really into baseball, compared to the 95% that are into other sports.
Here's the pitch on the way, a swing and a belt! Left field! Way back! BLUE JAYS WIN!
silverZ
General Manager
General Manager

User avatar
Mock(ing) Drafter
Posts: 2963
(Past Year: 74)
Joined: 29 Mar 2005
Home Cafe: Baseball
Location: Toronto

Re: Baseball and race- a discussion

Postby Matthias » Thu Apr 16, 2009 11:37 am

Two years later, the numbers are up again: http://www.washingtonpost.com/wp-dyn/co ... 03372.html
The percentage of black players in the major leagues increased to 10.2 percent last year, the first rise since the 1995 season.

The sport had reached an all-time low of 8.2 percent in 2007, according to Richard Lapchick, director of the University of Central Florida's Institute for Diversity and Ethics in Sports.
0-3 to 4-3. Worst choke in the history of baseball. Enough said.
Matthias
General Manager
General Manager


Posts: 4860
Joined: 16 Mar 2005
Home Cafe: Baseball

Re: Baseball and race- a discussion

Postby CadensDad » Thu Apr 16, 2009 12:28 pm

Another key thing is you can play basketball in your driveway, or in your apartment complex parking lot, and you can play basketball by yourself without having to find anyone else. Or you can play with 2/3/4/5/6/7/8/8/10 and still not take up much space.

Football is not as easy but almost, you do need at least 4 people to have even a decent game of two hand tag, but you can play with a few kids and generally play in a parking lot, or across the front yard, (just dodge dads trees he just planted.)

Baseball you have to have a big space to play, not to mention 4 items to use for bags, and at least 1 bat. Plus gloves for each player, and honestly you need at least 14 people to even come close to a solid game and even then it's kinda weird.


Basketball supplies 1 ball 1 hoop 1 person 1 small place
Football supplies 1 ball 4-20 people 1 medium size place
baseball supplies 1 bat 1 ball 14-18 gloves 14-18 people 1 large place.

It's just easier to play football or basketball
Image

“Never argue with a idiot, because first they will bring you down to their level. Then beat you with experience.”
CadensDad
Hall of Fame Hero
Hall of Fame Hero

User avatar
Cafe RankerMock(ing) Drafter
Posts: 5977
(Past Year: 2)
Joined: 25 Feb 2005
Home Cafe: Baseball

Re: Baseball and race- a discussion

Postby Pogotheostrich » Thu Apr 16, 2009 12:53 pm

CadensDad wrote: Baseball you have to have a big space to play, not to mention 4 items to use for bags, and at least 1 bat. Plus gloves for each player, and honestly you need at least 14 people to even come close to a solid game and even then it's kinda weird.

I don't know about you but I played a lot of baseball with only 3 people growing up, one to pitch, one hit and one to field. The space is the big issue.
Image
Pogotheostrich
Hall of Fame Hero
Hall of Fame Hero

User avatar
CafeholicFantasy ExpertCafe WriterMock(ing) DrafterEagle EyePick 3 Weekly WinnerLucky Ladders Weekly Winner
Posts: 21587
(Past Year: 357)
Joined: 9 Dec 2002
Home Cafe: Baseball
Location: St. Louis

Re:

Postby the ROC » Thu Apr 16, 2009 1:13 pm

silverZ wrote:I only know a couple of black kids my age (18-19) that are really into baseball, compared to the 95% that are into other sports.


and yet, they're all wearing baseball hats, so the MLB must at least be doing SOMETHING right in this regard.
Image

I made a bet in 2003 that the Devil Rays would win the 2008 World Series. Oh so close.
the ROC
Minor League Mentor
Minor League Mentor

User avatar
Graphics Expert
Posts: 926
Joined: 8 Mar 2006
Home Cafe: Baseball
Location: Defending my Baseball, Football, and Hockey Fantasy Championships

Re: Baseball and race- a discussion

Postby KCollins1304 » Thu Apr 16, 2009 1:28 pm

I personally don't understand the uproar there has ever been about how many blacks there are in baseball. There were 10.2% last year, but the overall population is was 12.08% black according to the 2000 US census. With such a small sample size of baseball players in the MLB compared to the the US population, I wouldn't be surprised to see 5% swings at least in either direction.
Image
KCollins1304
Hall of Fame Hero
Hall of Fame Hero

User avatar
CafeholicCafe WriterCafe RankerMock(ing) DrafterEagle EyePick 3 Weekly WinnerLucky Ladders Weekly Winner
Posts: 5089
Joined: 29 Dec 2005
Home Cafe: Baseball
Location: Charlotte, NC

PreviousNext

Return to Baseball Leftovers

Who is online

Users browsing this forum: No registered users and 5 guests

Forums Articles & Tips Sleepers Rankings Leagues


Today's Games
Saturday, Aug. 2
(All times are EST, weather icons show forecast for game time)

NY Yankees at Boston
(4:05 pm)
Kansas City at Oakland
(4:05 pm)
Seattle at Baltimore
(7:05 pm)
Texas at Cleveland
(7:05 pm)
Philadelphia at Washington
(7:05 pm)
Colorado at Detroit
(7:08 pm)
LA Angels at Tampa Bay
(7:10 pm)
indoors
San Francisco at NY Mets
(7:10 pm)
Cincinnati at Miami
(7:10 pm)
indoors
Toronto at Houston
(7:10 pm)
Minnesota at Chi White Sox
(7:10 pm)
Milwaukee at St. Louis
(7:15 pm)
Pittsburgh at Arizona
(8:10 pm)
Atlanta at San Diego
(8:40 pm)
Chi Cubs at LA Dodgers
(9:10 pm)

  • Fantasy Baseball
  • Article Submissions
  • Privacy Statement
  • Site Survey 
  • Contact