It's a funny concept, as the commercials are a success.
Will is succeed as a show? I say it depends on the writing. If they have great writers on board, and make it consistently funny, it could be gold.
If not, it could be a sitcom trainwreck of epic proportions.
I'll look forward to seeing it play out.
The most recent ad.. when, at a party, one caveman is chastising another on a balcony for buying Geiko, and are interrupted by a third, who joyfully announced he and his gf are getting back together, only to be blown off by the others, who ask him to give them a minute... made me laugh out loud the first time I saw it.