Pacific Bell Park renamed SBC Park
October 14, 2003
SAN FRANCISCO (Ticker) - The home of the San Francisco Giants has been renamed from Pacific Bell Park to SBC Park.
The change, effective January 1, was made to reflect SBC's move from a regional brand to a global identity that went into effect late last year. SBC Communications purchased Pacific Bell several years ago and has eliminated Pacific Bell as a separate marketing identity.
"SBC played a critical role in the development of our ballpark and helped to keep Major League Baseball in San Francisco," Giants CEO Larry Baer said. "The company remains an important partner in what we believe has become the best ballpark in America and a popular San Francisco landmark."
SBC and the Giants have a 24-year agreement that gives SBC naming rights through 2019.
The 41,500-seat ballpark opened in 2000 and hosted the 2002 World Series with the Anaheim Angels.
Updated on Tuesday, Oct 14, 2003 2:41 pm EDT