My wife works in downtown St. Louis. They do a gift exchange every year and she got a gift card to Hollywood video. Problem is all the Hollywood video stores in Illinois are closing. So unless she wants to drive 30 miles to rent a movie the gift card is a nice bookmark.
Trade it on ebay or craigslist. There is a forum called gottadeal.com (dunno if I am allowed to advertise that) that has a lot of housewives who talk shopping all day. I am pretty sure they do some trading of gift cards there.
You have no frame of reference, Donny. You're like a child who walks into the middle of a movie...