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Postby teddy ballgame » Wed Jun 28, 2006 6:41 pm

Coppermine wrote:
raiders_umpire wrote:
PlayingWithFire wrote:why was the coke thing a big failure?




Coke II was one of if not the biggest marketing flops in history.

http://en.wikipedia.org/wiki/New_Coke


The New Coke story is one of my favorite in marketing history. It is, in fact, one of the biggest marketing flops in history, right up there with the Ford Edsel and the Chevy Nova being sold in Mexico; but there is a twist. Some have called the move INGENIUS.

At the time of the New Coke, the Coca Cola company was quickly losing its market share to Pepsi... the whole "Pepsi Challenge" really did prove that Pepsi has a better taste than Coke (and it does, I dare you to do a blind taste test). So, Coke comes out with "new" coke and people are outraged and infuriated. How could a giant, multibillion dollar, fortune 100 company like Coca Cola not have known the reaction that the new Coke would have generated?

So what happened? They bring back the old Coke, as Coca Cola Classic and sales went through the roof. Coke blasted ahead of Pepsi in the cola wars and haven't looked back; Pepsi has sat in second place ever since.

Market flop... or brilliance? The debate rages on......

Pepsi is soooo much better. ;-D :^
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Postby acsguitar » Wed Jun 28, 2006 6:55 pm

I don't really care if its pepsi or coke
I'm too lazy to make a sig at the moment
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Postby Omaha Red Sox » Wed Jun 28, 2006 7:53 pm

That's rough man. But funny. :-b
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Postby mweir145 » Thu Jun 29, 2006 2:14 am

Haha, that's great. :-b ;-D
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Postby Dan Lambskin » Thu Jun 29, 2006 9:14 am

acsguitar wrote:I don't really care if its pepsi or coke


Coke is my preference, but i will drink Pepsi. i used to be totally oppisite a few years ago

oh yeah, and those pictures are hilarious
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Postby jumpman8288 » Thu Jun 29, 2006 12:10 pm

Coppermine wrote:
raiders_umpire wrote:
PlayingWithFire wrote:why was the coke thing a big failure?




Coke II was one of if not the biggest marketing flops in history.

http://en.wikipedia.org/wiki/New_Coke


The New Coke story is one of my favorite in marketing history. It is, in fact, one of the biggest marketing flops in history, right up there with the Ford Edsel and the Chevy Nova being sold in Mexico; but there is a twist. Some have called the move INGENIUS.

At the time of the New Coke, the Coca Cola company was quickly losing its market share to Pepsi... the whole "Pepsi Challenge" really did prove that Pepsi has a better taste than Coke (and it does, I dare you to do a blind taste test). So, Coke comes out with "new" coke and people are outraged and infuriated. How could a giant, multibillion dollar, fortune 100 company like Coca Cola not have known the reaction that the new Coke would have generated?

So what happened? They bring back the old Coke, as Coca Cola Classic and sales went through the roof. Coke blasted ahead of Pepsi in the cola wars and haven't looked back; Pepsi has sat in second place ever since.

Market flop... or brilliance? The debate rages on......


Taste testing is flawed! I know that because I read wikipedia B-)
[URL=http://http://video.google.com/videoplay?docid=7158944067217702636&q=new+born+muse]MUSE ROCK[/URL]
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Postby Laean » Thu Jun 29, 2006 12:51 pm

i like pepsi more. i think it's because coke is a bit harsher in its carbonation.

speaking of discontinued colas, you guys remember pepsi clear? i liked that stuff, guess most other people didn't though.
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Postby Dan Lambskin » Thu Jun 29, 2006 2:14 pm

Laean wrote:i like pepsi more. i think it's because coke is a bit harsher in its carbonation.

speaking of discontinued colas, you guys remember pepsi clear? i liked that stuff, guess most other people didn't though.


:-P
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Postby josebach » Thu Jun 29, 2006 2:22 pm

Coppermine wrote:
raiders_umpire wrote:
PlayingWithFire wrote:why was the coke thing a big failure?




Coke II was one of if not the biggest marketing flops in history.

http://en.wikipedia.org/wiki/New_Coke


The New Coke story is one of my favorite in marketing history. It is, in fact, one of the biggest marketing flops in history, right up there with the Ford Edsel and the Chevy Nova being sold in Mexico; but there is a twist. Some have called the move INGENIUS.

At the time of the New Coke, the Coca Cola company was quickly losing its market share to Pepsi... the whole "Pepsi Challenge" really did prove that Pepsi has a better taste than Coke (and it does, I dare you to do a blind taste test). So, Coke comes out with "new" coke and people are outraged and infuriated. How could a giant, multibillion dollar, fortune 100 company like Coca Cola not have known the reaction that the new Coke would have generated?

So what happened? They bring back the old Coke, as Coca Cola Classic and sales went through the roof. Coke blasted ahead of Pepsi in the cola wars and haven't looked back; Pepsi has sat in second place ever since.

Market flop... or brilliance? The debate rages on......


So you're suggesting that Coke purposely put out a bad product so that millions and millions of it's customers would switch to Pepsi so that later, they could introduce Coca-Cola Classic and bring back all of the customers that they had in the first place?

I'm afraid that makes absolutely zero sense. What "debate" are you talking about, anyway? This is the first time I've ever heard that Coke purposely created "New Coke" so that it would fail. :-b
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Postby DK » Thu Jun 29, 2006 2:33 pm

josebach wrote:
Coppermine wrote:
raiders_umpire wrote:
PlayingWithFire wrote:why was the coke thing a big failure?




Coke II was one of if not the biggest marketing flops in history.

http://en.wikipedia.org/wiki/New_Coke


The New Coke story is one of my favorite in marketing history. It is, in fact, one of the biggest marketing flops in history, right up there with the Ford Edsel and the Chevy Nova being sold in Mexico; but there is a twist. Some have called the move INGENIUS.

At the time of the New Coke, the Coca Cola company was quickly losing its market share to Pepsi... the whole "Pepsi Challenge" really did prove that Pepsi has a better taste than Coke (and it does, I dare you to do a blind taste test). So, Coke comes out with "new" coke and people are outraged and infuriated. How could a giant, multibillion dollar, fortune 100 company like Coca Cola not have known the reaction that the new Coke would have generated?

So what happened? They bring back the old Coke, as Coca Cola Classic and sales went through the roof. Coke blasted ahead of Pepsi in the cola wars and haven't looked back; Pepsi has sat in second place ever since.

Market flop... or brilliance? The debate rages on......


So you're suggesting that Coke purposely put out a bad product so that millions and millions of it's customers would switch to Pepsi so that later, they could introduce Coca-Cola Classic and bring back all of the customers that they had in the first place?

I'm afraid that makes absolutely zero sense. What "debate" are you talking about, anyway? This is the first time I've ever heard that Coke purposely created "New Coke" so that it would fail. :-b


Read it again. Coke didn't just get its own fans back; it shot up to first with lightning speed once the Classic was returned, and Pepsi has been distantly second ever since.

They didn't just get their own fans back, they got back the fans they lost, too, and some people who hadn't been fans in the first place.

I'm a Pepsi guy BTW.
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