LOS ANGELES, California (AP) -- Fewer people chose to accept Tom Cruise's latest mission, a possible sign that the odd behavior of Hollywood's biggest star may have taken a toll on his box-office charm.
Paramount's "Mission: Impossible III" debuted with $48.025 million, a solid opening, yet well below industry expectations and almost $10 million lower than the franchise's previous installment, according to studio estimates Sunday.
Industry analysts had expected the movie to open in the range of "Mission: Impossible II," which debuted with $57.8 million from Friday to Sunday over Memorial Day weekend in 2000, and Cruise's "War of the Worlds," which premiered with $64.9 million from Friday to Sunday over Fourth of July weekend last year.
Rob Moore, Paramount's head of worldwide marketing and distribution, said he did not believe Cruise's private life had any impact on "Mission: Impossible III," directed by "Lost" creator J.J. Abrams.
"I don't think so. There's no question it concerns us if the press is writing about things other than the movie," Moore said. "If people are writing about his personal life, then by definition, they're not writing about the movie."
Cruise's antics in the past year or so, publicity over his romance with Katie Holmes and the tabloid blitz regarding their daughter's birth in April may have left some movie-goers burned out or disenchanted with the actor.
Traditionally reserved about his private life, Cruise abruptly became an open book, jumping up and down on a couch while professing his love for Holmes in an interview with Oprah Winfrey and spouting his Scientology beliefs, including rants against psychiatry.
$48 Million is nothing to sneeze at, but this guy is clearly costing himself with his ridiculous behavior.
LOS ANGELES, California (AP) -- Fewer people chose to accept Tom Cruise's latest mission, a possible sign that the odd behavior of Hollywood's biggest star may have taken a toll on his box-office charm.
Paramount's "Mission: Impossible III" debuted with $48.025 million, a solid opening, yet well below industry expectations and almost $10 million lower than the franchise's previous installment, according to studio estimates Sunday.
Industry analysts had expected the movie to open in the range of "Mission: Impossible II," which debuted with $57.8 million from Friday to Sunday over Memorial Day weekend in 2000, and Cruise's "War of the Worlds," which premiered with $64.9 million from Friday to Sunday over Fourth of July weekend last year.
Rob Moore, Paramount's head of worldwide marketing and distribution, said he did not believe Cruise's private life had any impact on "Mission: Impossible III," directed by "Lost" creator J.J. Abrams.
"I don't think so. There's no question it concerns us if the press is writing about things other than the movie," Moore said. "If people are writing about his personal life, then by definition, they're not writing about the movie."
Cruise's antics in the past year or so, publicity over his romance with Katie Holmes and the tabloid blitz regarding their daughter's birth in April may have left some movie-goers burned out or disenchanted with the actor.
Traditionally reserved about his private life, Cruise abruptly became an open book, jumping up and down on a couch while professing his love for Holmes in an interview with Oprah Winfrey and spouting his Scientology beliefs, including rants against psychiatry.
$48 Million is nothing to sneeze at, but this guy is clearly costing himself with his ridiculous behavior.
Tom Cruise is a weird guy, but maybe people are just tired of MI movies. There have been 3 of them...
"Don't mess with the bull, son, you'll get the horns."~Justin Timberlake
"You guys wasn't gettin' paid to leave the dogs babysittin' the sheep while you stem the rose."~The Sound of Music
I think you are right knapp...If there was a little more about the movie and a little less about the 'silent birth'...the movie probably would have opened a little better...
[b]Useless Trivia of the day[/b]
England's Worcester Canoe Club set the world record for paddling a hand-propelled bathtub. The 25 man team covered a distance of 55 miles, 425 yards in 24 hours on September 28 and 29, 1979.
The MI movies can't hold a candle to the Bond ones. Bond is classic, MI isn't. The last MI movie wasn't that great, the first one was average, so a lot of it is content rather than Cruise himself.
Cruise is an actor, so no matter how freakish he is in real life, he should be able to pull characters off in movies.
warrick95
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I have no interest in supporting Tom Cruise, and know several people who refuse to go see his films now, so yes, his antics did in fact cost the movie money.
I'll still watch it on DVD though.
Yes doctor, I am sick. Sick of those who are spineless. Sick of those who feel self-entitled. Sick of those who are hypocrites. Yes doctor, an army is forming. Yes doctor, there will be a war. Yes doctor, there will be blood.....
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by knapplc » Sun May 07, 2006 6:05 pm 
