I understand he's an illusionist, and I don't believe for a second that he's actually going to hold his breath for 9 minutes, but I always wonder something about the "stunts" he pulls: Why? Fame, publicity, blah, blah, blah. The things he choses are not interesting, so a) why does he pick them, and b) why do people care?
I liked him better when he was just doing his street magic.
EDIT: I'm guessing, from reading the posts, that he did the hold-his-breath thing and failed at 9 minutes.