As a Phils fan I'd like to see Madson start over Franklin. I dont know how Franklin has a job or why we brought him here, but he'd do less damage in the pen. This does weaken the pen, and some of the discussion saying Madson would be better there make sense. Still, I think Madson can do a good job as an SP, while Franklin would just put the team in a position to lose.
As a fantasy player, IMO Madson has more early value as an MR, where he can get holds, maybe take over if Gordon has problems. As an SP he'd be a sleeper, possibly a late round guy depending on how deep the league is.