ironman wrote:I know you can put info in meta tags but I also read that those don't factor into things as much as they used to.
Meta tags don't factor into Google much anymore because the Googlebot (and Alta Vista) ignores them. They have zero impact on your relevancy.
Quick tips in no particular order:
Get good incoming links from "Google-important" pages.
Use ALT tags for every image.
Use descriptive text link instead of image links.
Use descriptive page Titles.
Improve your keyword density