I was laughing about the carrots in that pic, too. I mean, why put them in the dish? They're not even cut. Just leave them in the plastic wrap they were in at the grocery store then throw them in the crisper drawer in the fridge.
Someone wasn't thinking too hard when they put that ad together.
And, yes, $10 for that is awesome. Regular price is about $100, but I think a common price for a set like that is somewhere around $60.