Coppermine wrote:Why is Sprite the only soda marketed towards black people? I never saw a black guy in an A&W commercial...
Coke markets towards other demographics as well. A lot of it depends on where you live. Go to somewhere like Washington, DC or Baltimore and check out the Coke and Pepsi commercials and bilboards. And even some of their national campaigns have featured songs by artists like Blackalicious, Lyrics Born, the Roots. Sprite was, however, the first, and most successful to adopt the hip-hop image and market its soda that way. Kurtis Blow was in a sprite commercial in 1986 before most people could even name three hip-hop acts. Also, lets not forget that Sprite is owned by Coke.
And I don't think I've ever seen an A&W commercial...not in a long time anyway.
Art Vandelay wrote:Also, lets not forget that Sprite is owned by Coke.
Ugh... I got that one wrong? So 7Up is Pepsi-owned then, right?
Who owns Sierra Mist? I love that drink...
Sierra Mist is a Pepsi Product. I believe, although I may be wrong about this, that 7up is independently owned in the US, but Pepsi has the international rights to it.
That's right. Dr. Pepper & 7up are owned by the same company not Coke or Pepsi. I'm not sure about the international rights.
I thought Dr. Pepper and 7UP were both separate companies that are actually contracted out by Pepsi and Coke bottlers...
For example, i've seen Dr. Pepper served at places that serve both Coke or Pepsi products respectively. Now Mr. Pibb, I believe, is Coke-owned, so you almost always see Dr. Pepper with Pepsi products nowadays.
7UP is like it's own entity, but it may very well be part of the same company as the Dr.
PlayingWithFire wrote:I thought the Mountain Dew conterpart is Meallow Yellow or something
It is, but Mello Yellow gets zero distribution or shelf space in comparison. Surge was Coke's attempt to grab that market. I liked Surge, but I guess it wasn't successful enough, because it quickly disappeared.