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OK, that's it... here's my brief history of Bibendum: The Michelin Man (and an awesome dude!)
Michelin's company symbol is Bibendum, the Michelin Man, introduced in 1898 by French artist O'Galop (pseudonym of Marius Rossillon), and one of the world's oldest trademarks. André Michelin apparently commissioned the creation of this jolly, rotund figure after his brother, Édouard, observed that a display of stacked tyres resembled a human form. Today, Bibendum is one of the world's most recognized trademarks, representing Michelin in over 150 countries.
The 1898 poster showed him offering the toast Nunc est bibendum ("Cheers!" in Latin) to his scrawny competitors with a glass full of road hazards, with the title and the tag "'À votre santé': Le pneu Michelin boit l'obstacle" ('Cheers!': The Michelin tire drinks/soaks up obstacles). It is unclear when the word "Bibendum" came to be the name of the character himself. At the latest, it was in 1908, when Michelin commissioned Curnonsky to write a newspaper column signed "Bibendum".
The name of the plump tire-man has entered the language to describe the appearance of someone obese or wearing comically bulky clothing: "How can I wrap up warm without looking like the Michelin Man?".
His shape has changed over the years. O'Galop's logo was based on bicycle tyres, and wore glasses and smoked a cigar. By the 1980's, Bibendum was being shown as a running Bib, and in 1998, a slimmed-down version became the company's new logo; his vision had improved, and he had long since given up smoking. The slimming of the logo reflected both lower-profile, smaller tires on sport compact automobiles and a more athletic, slimmer, and trimmer Bib.
Bibendum made a brief guest appearance in Asterix as the chariot wheel dealer in Asterix in Switzerland.
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