As much as it pains me to say it, tonight's the episode of Queer Eye for the Straight Guy featuring the Red Sox
Damon, Tek, Millar, Wake and Mirabelli all took part in getting made over. It wasn't a total loss though...at least a local Little league benefited from it with money raised.
I'm not crazy about the whole "Queer Eye" thing. But I heard Theo Epstein back in March (when they taped this program) talking about the concept behind doing a show like this. He basically admited that it's a solid marketing move -- that housewives in Oregon or North Dakota or anywhere else in the US, who LOVE that "Queer Eye" show, but have never been interested in any MLB team, might be inclined to start following the Red Sox.
It sounded far-fetched to me, but a good friend of mine, who's in marketing for a large retail chain, agrees 100% with the strategy. He feels most teams will follow the Sox lead in years to come, and do more "outside the box" marketing in order to maximize marketing to potential future customers (who might buy merchandise, tickets, etc...)
Personally, I won't be watcing Bravo tonight, I'll be watching the Sox battle the classy Cardinals on NESN.
Pacman wrote:I'm not crazy about the whole "Queer Eye" thing. But I heard Theo Epstein back in March (when they taped this program) talking about the concept behind doing a show like this. He basically admited that it's a solid marketing move -- that housewives in Oregon or North Dakota or anywhere else in the US, who LOVE that "Queer Eye" show, but have never been interested in any MLB team, might be inclined to start following the Red Sox.
It sounded far-fetched to me, but a good friend of mine, who's in marketing for a large retail chain, agrees 100% with the strategy. He feels most teams will follow the Sox lead in years to come, and do more "outside the box" marketing in order to maximize marketing to potential future customers (who might buy merchandise, tickets, etc...)
Personally, I won't be watcing Bravo tonight, I'll be watching the Sox battle the classy Cardinals on NESN.
Sounds like an open-door policy to bandwagoneers, and the Sox (and the Yanks) have enough of a problem with that already.
Pacman wrote:I'm not crazy about the whole "Queer Eye" thing. But I heard Theo Epstein back in March (when they taped this program) talking about the concept behind doing a show like this. He basically admited that it's a solid marketing move -- that housewives in Oregon or North Dakota or anywhere else in the US, who LOVE that "Queer Eye" show, but have never been interested in any MLB team, might be inclined to start following the Red Sox.
It sounded far-fetched to me, but a good friend of mine, who's in marketing for a large retail chain, agrees 100% with the strategy. He feels most teams will follow the Sox lead in years to come, and do more "outside the box" marketing in order to maximize marketing to potential future customers (who might buy merchandise, tickets, etc...)
Personally, I won't be watcing Bravo tonight, I'll be watching the Sox battle the classy Cardinals on NESN.
Sounds like an open-door policy to bandwagoneers, and the Sox (and the Yanks) have enough of a problem with that already.
Believe me, any major league team would welcome bandwagoneers if they could get them.